Construction and Football - Looking and other blogs

This week I looked at Kenny’s blog and examined some of his points related to class. I found his analysis of the construction industry very interesting especially his experiences as it relates to marketing. Being a very unique industry, Kenny indicates that the majority of their business is repeat customers. I found this very interesting as the majority of the customer interaction is after the sale. When looking at most sales/marketing in different industries, companies will work with the customer before the sale. Typically once the sale occurs, marketing/sales takes a step back as the customer is already satisfied. Kenny demonstrates that customer service in the construction industry becomes vital throughout the entire process. Especially with repeat customers and word of mouth advertising, where customer service makes an impact.

Looking at Justin’s blog, he also examined WNE football recruits as potential customers. As noted while looking at Kenny’s blog, most industries have a ig push on marketing and sales leading up to the sale. In Justin’s case, the “sale” would be the commitment of a recruit. His analysis of the customer is interesting and continues to illustrate the importance of the customer as we have learned through Drucker. WNE does a lot of customer research in learning recruits and ways to improve on customer satisfaction. Similar to the construction industry, both WNE and Kenny’s construction business hold value to the customer. Lastly, I found WNE’s competitor analysis intriguing in the way they see what other schools do in terms of recruiting.