The three products that are line extensions for me include a 4hr child cold liquid, 4hr allergy capsule, and a cold spray. Trying to find the market demand for the three possible product lines, I used the brands purchased report and allocated the percentages based on the type of care needed and the population. For the child 4 hour cold liquid, out of the 561 total units, 74.7% was cold, of which 26.5% was young family. I found that based on the data, approximately 111 units are purchased for young family with colds. The average cost of cold medicine was about $5.25 making the total market. Moving to the allergy line extension, the total market is 561 units x 11.5% which equals a total market demand of just 30 units. The last line extension of the cold spray has a market demand of the total cold market of 74.7% x 561 units = 419 units.
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