Product that depends on customer's use situation

When examining a brand which varies depending on the customer’s situation, I first thought of the clothing industry and how varying brands will change depending on the weather. The customer will often times wear clothing depending on the weather or season. This is very dependent on the customer’s use of the product. The customer’s use situation will dictate the market in some ways especially in extreme seasons where certain clothing is needed. For example, an umbrella is only needed in the rain. This product is highly dependent on the customer’s use situation. Certain customers who do not need to walk far from their car to work, might even choose to not have an umbrella. Other clothing such as sweaters, shorts, or jackets are also very seasonal. The products will only used depending on the situation the customer is in.